In order to achieve this aim, we consider every phase in the life cycle of a kitchen: : from the forest where the wood is sourced and the machines used to produce the kitchen through to the point in time when the end customer decides that a new kitchen is needed. Every single aspect along the way – the raw materials, supply chain, production, transport, retail and durability – offers potential for maintaining a life worth living on our planet in the future. And we’re exploiting this potential – through innovative ideas with a verifiable impact.
In this cycle, we explain the sustainability measures we’re taking. Of course, the social aspect also plays a major role – which is why we put people, and therefore society, at the centre of our product cycle.